Reporting & Analytics
Simply put: Analytics Increases Conversions and Reduces Marketing Spend Waste.
We’re continually struck by how many businesses don’t take advantage of online marketing and analytics tools to track their marketing spend. The days of estimating ROI from print, television and radio advertising spend are over! The beauty of online marketing is that you can accurately measure the success of every ad campaign, every conversion, every last penny of revenue. Google Analytics (GA) is a simple edition to your website that has an enormous impact on your business decisions. There is no single better marketing investment you can make.
GA provides vivid, up-to-the-minute data that allows you to comprehensively measure the results of your marketing campaign and its impact on revenue. Specifically, with GA you can
- Measure Conversions – A conversion is a dynamic term, generally referring to when a web visitor ‘converts’ to a customer, but can also apply to becoming a lead, joining an email list, or whatever your goal is for a given campaign. By measuring conversions and conversion value we use data to optimize your marketing strategy for more efficient conversions.
- Establish Goals – Goals are actions you would like your visitors to take on your website such as making a purchase, filling out a form, or making a call. Google Analytics allows for advanced tracking of goals, making it a powerful tool for insight into the behavior of visitors on your website.
- Track Events – Events are actions that occur on your website such as clicking a download link, watching a video, or clicking to call. By tracking this data, we further paint a picture of what your visitors are doing on your site.