Online Review and Reputation Management
The value of managing your online reputation, particularly your online reviews, can’t be overstated. Think back to the last major purchase you made: chances are you did a fair amount of online research before committing to the product. Many of us wouldn’t buy a cup of coffee these days without checking online reviews first. What users say – and how businesses respond – have become key influences on consumer behavior, and retailers are taking notice. Sites like Amazon and Walmart display reviews on all their product listings, and review sites like Yelp and YellowPages frequently pop up the Google sidebar with brand name searches. Let’s look at the numbers:
- 31% of consumers read online reviews before making a purchase.
- 62% of consumers trust online reviews and consumer ratings. 8% trust your online advertising.
- 72% of consumers trust web reviews as much as personal recommendations.
- A one-star increase in Yelp rating leads to a 5-9 percent increase in revenue.
At Social Drive we provide a robust framework for managing and protecting your online reputation, through the following services:
- Prompt and effective response to both positive and negative reviews
- Monitoring review sites
- Monitoring Social Media such as Facebook, Twitter and Google+ for reviews
- Assistance with facilitating positive reviews
- Removing and improving negative reviews as applicable
- Analyzing customer sentiment to improve satisfaction
- Online interaction with clients to enhance and nurture positive feedback over negative
- Frequent communication with your in-house team