What is Online Marketing?
Traditional marketing methods focus on outbound tactics and many companies, with a few print ads, some word-of-mouth and a dab of good, old fashioned luck have spent hundreds/thousands/hundreds of thousands of dollars hoping for the best. Sometimes it works, sometimes it doesn’t.
Online marketing methods focus on inbound tactics and allow brands to create, monitor and tweak until they’re getting something for their money – and you can measure it – unlike traditional marketing practices.
Online marketing is an all-encompassing term for these services:
- Social Media Marketing
- Search Engine Optimization
- Online Display Ads (Google, Facebook, Bing, Yahoo Advertising)
- Website Development and Optimization
- Email Marketing
- Review Sites
Each service mentioned above is something Social Drive proudly offers.
The Power of Online Marketing
Also known as inbound marketing, online marketing gives brands the opportunity to establish and foster online relationships in a way that has never been available before. Ma’ and Pa’ shops can now share with their audience their specials of the week, corporations can interact and respond directly with their customers, and non-profits can survive because they don’t need a huge marketing budget to be heard.
Online marketing gives small shops a place to share their voice and the big shops a place to connect on a personal level with their customer base.
Benefits of Online Marketing Campaigns:
- Strengthen Client Relationships
- Create New Client Relationships
- Measurable Efforts
- Drive Traffic to Website
- Grow Brand Awareness
- Reduced Marketing Costs
- Specific Targeting Options
- Real-Time Results
- Easily Update and Refine Online Identity
A Few Stats
Inbound marketing (online media) costs 61% LESS per lead than outbound marketing (traditional media).
- Outbound: Average cost per lead is $346
- Inbound: Average cost per lead is $135
(State of Inbound Marketing, Hubspot, March 2012)
“… 40% of traffic comes from social media…” – Scott Havens, Senior Vice President of finance and digital operations at The Atlantic Media Company (Mashable.com)
Social Media is an effective yet inexpensive way to generate real time leads, while at the same time create a strong online presence for your business.